Advertising
PageSuite offers an extensive range of advertising solutions to help publishers increase digital revenue.
Easily monitor and manage your entire ad campaign by integrating Google DFP or another ad server into your ePaper or app, allowing you to calculate how well your ads are performing. Speak to our Digital and Mobile Specialists to find out more about our advertising solutions.
Advertising
With more publishers now starting to look at utilising the cost-per-hour metric, delivering engaging adverts and measuring this metric is now more important than ever. PageSuite allows for a number of advanced advertising options to be utilised within your ePaper or app. These include traditional adverts, including MPUs and banner ads, as well as animated interstitials, native adverts, takeover ads and cover wraps. No matter what your advertising strategy is, PageSuite can help maximise your digital revenue.
Interstitials
Interstitial ads are a highly effective ad format utilised by publishers large and small. The ads can be set to display after a certain amount of swipes and appear within the flow of the content so that they don’t disrupt the reading experience.
Banner
One of the most traditional types of advert, the banner ad remains a powerful tool when building brand recognition. A familiar rectangular advertising format that doesn’t disrupt the readers experience, while the repeated exposure makes the users more receptive to advert.
MPUs
An unobtrusive display ad format that enables the advert to become part of the ‘consumption experience’; merging with the content. This form of advertising is a useful tool for generating additional revenue without disturbing the readers experience.
Takeover
This innovative advertising design wraps around the entire article creating a border or frame effect. This generates a ‘skin’ effect and is often used on high-traffic pages to have a high impact advert without obstructing the content.
Cover Wraps
Cover wraps cover the entire page, a great way to deliver an important message to the reader, the advert essentially becoming the content. This type of advertising emulates the traditional cover wrap used in the print industry.
Native
Native adverts are sponsored/branded posts that sit within the usual content within a publication. They provide a less disruptive and more engaging advertising experience for the reader and for advertisers, it is a way of communicating their marketing messages in a more natural way. This is one of the highest performing formats of digital advertising demanding a higher click-through rate opposed to the more traditional formats.
