Webinars
Why Mobile Apps Are Key for Publishers: Harnessing Editions, Video, and Beyond
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Webinar
Why Mobile Apps Are Key for Publishers: Harnessing Editions, Video, and Beyond
In today’s mobile-first world, publishers face the challenge of standing out against endless feeds, push alerts, and fragmented attention. Mobile apps offer a unique space where publishers can deliver structured, curated, and immersive experiences that go far beyond the open web.
This session will explore the critical role of mobile apps in building reader loyalty and engagement – highlighting not only the enduring importance of Editions, but also the rising value of video, interactive puzzles, and other features that create daily touchpoints. Learn how to harness the power of your app to deliver clarity, strengthen retention, and establish a direct, differentiated relationship with your audience.
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Lucy Penn
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