Edition + Live
PRESS RELEASE: PageSuite Launch 30 News Apps for McClatchy
PageSuite is delighted to announce a collaboration with McClatchy, one of the largest publishing companies in North America, spanning markets from California to Florida and winner of more than 50 Pulitzer Prizes.
FOR IMMEDIATE RELEASE; 08.11.21, Kent, UK; In collaboration with McClatchy, PageSuite has launched 30 brand new apps for titles including The Sacramento Bee, Miami Herald, Kansas City Star and Idaho Statesman.
The apps utilize PageSuite’s Edition and Live modules which means readers can choose to view the traditional print-replica edition or read the latest articles within the live news feed. To personalize the experience, readers are prompted to choose which view the app launches upon opening.
As well as presenting readers with the print-replica edition, The Kansas City Star app also features a special digital-only ‘Morning Sports Edition’ which offers readers the latest game coverage and breaking sports news. The digital-only edition is created by PageSuite mapping feeds from McClatchy’s web CMS to templates that emulate a print layout. In this manner sports content is packaged up into an edition format which has the look and feel of a traditional print edition and is presented alongside the print-replica edition within the app.
The special digital-only morning editions are being promoted via QR codes within the print editions and daily email alerts, making sure readers don’t miss out. This is a great way to offer added value to digital subscribers and drive engagement within the app.
All editions are placed behind a paywall and require a subscription. The live news articles follow a freemium model where some require a subscription and others are free to view. The PageSuite platform allows McClatchy to set different rules for subscription content depending on the area of the app the user is attempting to access.
Because the PageSuite platform allows clients to mix and match print-ready PDF pages with HTML templates, McClatchy are able to expand the morning sports edition to include sports results and scores that are produced as print-ready pages, and append these to each digital-only sports edition, creating a full round-up of all the day’s sporting action for subscribers.
Ross Murphy, CEO at PageSuite said, “We’re really pleased to have worked so closely with McClatchy on this rollout, particularly as their strategy involves utilizing three different modules within our platform. By combining print-replica and digital-only editions with the live news feed they are not only providing subscribers with different ways to consume their content, but also offering added value and brand new products”.
All apps are now available to download across the App Store or Google Play Store.
PageSuite provides market-leading digital solutions that enable publishers to maximise the value of their content on multiple platforms. PageSuite’s products are trusted by hundreds of publishers worldwide to transform their content into engaging digital experiences within a native app or across the web.
For further information, please contact:
Lucy Penn, Marketing Director, PageSuite
firstname.lastname@example.org, (+44) 01233 721030