Introduction
Alabaster Publishing creates distinctive publications focused towards reaching key target audiences. Their core aim is to provide useful local information for readers and to promote independent and healthy lifestyles within communities.
PageSuite collaborated with Alabaster Publishing to upgrade their annual publication The Golden Guide, which is a free handbook serving the over 50s in Northumberland. Towards the end of 2014, they wanted to convert their existing ePaper to a more professional yet cost-effective version. With the requirement to increase their audience and user experience, PageSuite developed a simple yet effective digital handbook available to view on desktop, mobile and tablet.
Implementation
- PageSuite worked with Alabaster Publishing to deliver results aligned with their key specifications. They wanted a reliable ePaper to improve their readers’ experience and expand their audience.
- It was mandatory that the edition was optimized for the target audience. Combined with simple search functionality for easy browsing, PageSuite implemented an audio option for visually impaired readers.
Results
“I am happy with the way the PDF looks and I am confident that the performance will be consistently good. I had thought it would be too expensive for my very small operation but currently, it’s worth it! I have had a very positive experience with PageSuite whose staff has always been courteous, well organised and focused on my enquiry.”
Heather Alabaster, Editor of The Golden Guide
The ePaper of The Golden Guide was launched in January 2015 and following its success, Alabaster Publishing is currently planning on launching an additional title.
