We’re delighted to announce the launch of three separate ‘FLIPP’ apps for each of Egmont’s Publishing divisions in Denmark, Norway and Sweden. Each of the FLIPP apps are customisable and contain multiple magazine titles designed to be read by a range of audiences.
The latest technology enables readers to create ‘profiles’ so that multiple users can personalise the publications they see within the app. For example, a reader can ‘favourite’ a specific title and only these will appear when they select their own profile within the app. The app can be accessed on five different devices at any one time making it ideal for families.
Peter Lund-Sørensen, Head of Data & Insights at Egmont Publishing
Publications within the app are locked down and require a subscription to be viewed. However, readers are able to read the first five pages of each publication via a metering model so that they can sample content before purchasing. Currently all users are offered a free one-month trial and are then required to pay a set amount per month for unlimited access to their publications.
The app has been designed with readers in mind to ensure they are delivered a superior reading experience. Readers can search publications by category, search for specific content within a publication, view and access downloads as well as bookmark individual pages to access at a later date.
Egmont Publishing is a leading European producer and publisher of entertainment, magazines, books and other digital services. FLIPP is owned by Egmont Publishing.