On Thursday 21st February our SVP Business Development, Ben Edwards and Digital Specialist, Stuart Smith presented ways that leading newspaper and magazine groups are adapting their subscription, content and advertising strategies in 2019 to ensure that they are in the best position to increase audiences and revenues over the next 12 months.
We looked at –
• How personalising content can help drive engagement
• The importance of retaining subscribers
• Features to drive engagement across apps and ePapers
• Case studies and success stories from leading newspapers and magazines
Our recent digital publishing insights survey told us that the main aim for publishers over the coming 12 months is to focus on personalisation, encouraging younger readers to pay and delivering higher subs revenues so we hope you can join us in February to see how you can achieve these goals.
Watch the recording here.