Weatherbys Launch Special Cheltenham Festival Edition
For the first time in its successful print-only 19-year history, The Weatherbys Cheltenham Festival Betting Guide is being produced as a digital e-book.
The digital guide replicates the print edition, however, includes additional exclusive editorial articles and utilises the added functionality that comes with a PageSuite digital product. The digital guide is viewable on mobile, tablet and web browser and is available to download as a PDF, enabling offline viewing.
Weatherbys have chosen to add PageSuite’s innovative article pop-up feature, allowing readers to view articles in a mobile-friendly view, enhancing the user experience. The in-depth 200+ page guide also makes use of revenue generating features such as clickable advertising, sponsored interstitials and intuitive clickable betting sections allowing readers to place bets via SkyBet directly from the guide.
BEN ROE, MARKETING & PRODUCT DEVELOPMENT AT WEATHERBYSThe digital guide is available to download now.
Weatherbys is a leading name within the racing world, administering British racing on behalf of the British Horseracing Authority (BHA), including ownership registrations, receiving and processing entries and declarations, generation of pre-race data and providing financial services.