Client Overview

Farmers Guardian is a leading UK-based agricultural publication, delivering vital news, insights, and specialist content to the farming community. With an increasing shift towards mobile-first consumption, Farmers Guardian partnered with PageSuite to deliver a seamless and feature-rich native app experience for its diverse audience.

The enhanced app supports their mission to deliver a more seamless, personalised, and multi-format experience for their audience, bringing live news, digital magazines, podcasts, and classifieds into one unified platform.

Project Goals

• Deliver real-time news and specialist content through a high-performance native app
• Enhance user engagement and content discoverability
• Drive subscriptions, whilst facilitating seamless subscription access
• Consolidate all key media formats, news, magazines, podcasts and classifieds into a single unified app experience

Solution Delivered

PageSuite successfully launched a native mobile application across iOS and Android platforms, to help support Farmers Guardian’s content strategy and meet their audience needs;

Live News Feeds
1. Metered Access allows users to browse select articles before being prompted to subscribe
2. Timely delivery of the latest agricultural news with dynamic updates

Magazines
1. Digital editions of the following titles; Farmers Guardian, FG Scottish Edition, Arable Farming, Dairy Farmer, Insights Report and supplements
2. A hard paywall ensures the magazines are exclusively available to subscribers

Podcast Integration
1. Fully integrated audio experience featuring; ‘The Farmers Guardian Podcast’ and ‘Farming in Five’
2. Users can stream or download episodes directly in-app, boosting engagement through multimedia content

My Content: A Personalised Hub
1. Users can bookmark and revisit articles, pages from the digital editions and podcasts
2. ‘My Content’ provides a centralised place to manage and return to saved content

Subscriptions & Access
1. Seamless subscription management and content access via Abacus
2. Smooth login and authentication process for users to unlock premium content

Natalie Green, Marketing Manager at Agriconnect added; “This project marked a major milestone in our digital transformation strategy. The app allows us to meet our audience where they are, with content that fits into their lives more seamlessly than ever. Features like metered access, podcast integration, and the personalised “My Content” hub represent significant upgrades that better support mobile-first consumption habits and reflect our shift toward a data-driven, customer-centric digital strategy”.