June 19, 2017 | Lucy Penn
As B2B and B2C magazine publishers seek to identify the correct digital strategy that best suits them, a digital trend amongst some regional publishers is emerging.
The kiosk app is a multi-title platform giving users access to an entire catalogue of magazines offered from one publisher and offers an alternative to launching individual apps for every title. Housing all titles within one core location makes it simpler for the publisher to manage and offers an improved reading experience for consumers as they can access multiple publications from one app. The kiosk app is a cross-platform solution that allows subscribers to access their downloaded editions across all devices, wherever they are.
There are many other advantages for publishers adopting this strategy, such as increased advertising opportunities and simplified workflow. Within the kiosk app, a number of premium advertising slots are available, alongside individual advert options within each title. PageSuite’s flexible solution allows you to incorporate any subscription strategy into the kiosk app, whether you offer a single subscription for all your titles, individual subscriptions for each title, or some form of metered paywall we can cater for this.
By offering discounts and bundle incentives, readers are more likely to diversify their reading habits and try new publications, therefore increasing your potential subscription revenues in the long-term. This new way for readers to consume your content encourages them to stay engaged with your brand for longer.
With Adobe DPS phasing out their DPS product, publishers are beginning to look at the easiest workflow system and the option that will offer the greatest return on investment for their digital publications. This alternative all-you-can-use content app solution offers up additional magazines as a value-added proposition to subscribers, reducing costly individual licence fees and workforce resource.
Publishers are already having great success with this strategy. Large UK publisher, Archant recently launched ‘Magazine Club’ a new multi-title platform giving users access to over 35 monthly magazine publications. Subscribers are able to read the latest magazine or explore an extensive archive of over 650 past magazine issues all in one central place.
Find out more about Archant’s newly launched Magazine Club here:
Costa Rican publisher, Grupo Nacion also launched a ‘kiosk app’ that houses their newspaper and magazine publications all in one solution. With subscription integration from Evolok, Google DFP and a selection of analytics integrations this innovative solution makes for an engaging one stop solution.
Read more about Grupo Nacion’s strategy here:
If you would like to find out more about our kiosk app solution, please get in contact.