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New Apple Releases 21.03.16

March 22, 2016 | Lucy Tozer

New Apple Releases 21.03.16

Yesterday, at its headquarters in San Francisco, Apple unveiled its exciting new product developments. Amongst the releases, the tech giant launched the iPhone SE, dubbed as the “most powerful 4-inch phone ever” and a smaller version of the iPad Pro…

iPhone SE

The design of the iPhone SE is very similar to 2013’s iPhone 5S and is described to take “a beloved iPhone design and reinvent it from the inside out”. The device has a four inch display, aluminium casing, 12 megapixel camera and has the ability to capture 4K video. Touch ID and Apply Pay are also integrated. The smaller sized phone is inspired by Apple’s observation that there is still a strong demand for ‘compact’ phones, particularly in China.

The phone also includes a 64 bit A9 chip and an M9 motion co-processor, the same as the iPhone 6S and 6S Plus, therefore promising to deliver the same performance as last year’s renowned handsets. More LTE bands are also included within the iPhone SE, which will provide better worldwide roaming and will support Voice over LTE and Wi-Fi calling.

The iPhone SE will be available to order on 24th March with a starting pricing of $399, making it the most affordable price for a new iPhone.

iPad Pro

The new iPad Pro oversees Apple’s decision to revert to the original size of the iPad. Weighing in at just under a pound, the tablet measures 9.7 inches in length and is 6.1mm thick. It also includes a 64 bit A9X chip that is claimed to compete with most portable PCs.

The device also features a four speaker audio system, a rear 12 megapixel camera, 4k video capabilities, a front facing 5 megapixel camera and also supports the Apple Pencil – which was launched last year alongside the larger iPad Pro. Apple also introduced a new smart keyboard for the device.

The starting price for the new iPad Pro is $599 for a 32GB Wi-Fi model and is available in four different colours; silver, space grey, gold and rose gold. There is also a new 256GB capacity version for both Pad Pro models.

iOS 9.3 capabilities and more!

Apple’s recent software update showcases a pioneering night mode, which is designed to promote a better night’s sleep as a result of the reduction in blue light emitted from iPhones. The phone automatically detects when the sun has set and therefore emits warmer tones of light.

The Apple Watch is now complete with a set of new bands and a price reduction, with the watches now starting at $299!

Apple also introduced an innovative new robot, Liam, which supports the initiative to “empower people to take more active care” of their lifestyles. Liam is designed to make it easier for people to recycle iPhone and Carekit components.

Yet again, some exciting releases from Apple this year. We can’t wait to see how the new devices perform!