June 13, 2016 | Lucy Tozer
With the competition intensifying between Apple and Android ahead of the release of the iPhone 7, Google has recorded Android’s significant growth in the last two years.
A recent study conducted by Kantar Worldpanel showed that in the first quarter of 2016, Android’s market share increased by 7.1% across Europe where it now holds 75.6% of the market. Apple’s market share fell from 20.2% to 18.9%.
In Great Britain, France, Germany, Italy and Spain, the growth of Android emerged as a result of failing sales of the Windows Phone. Italy and Spain were formerly the strongest Windows Phone markets but by the end of March 2016, 10% of Windows Phone users chose to switch to Android. The transition to Android was largely driven by handsets made by Huawei, Wiko and Asus. In Britain, Samsung continued to dominate Android growth.
In the US, Android sales were up 7.3 per cent to 65.5 per cent. This was aided by the popularity of Samsung’s flagship handset, the Galaxy S7. The Galaxy S7 and Galaxy S7 Edge accounted for 5.8% of all smartphone sales, making the Galaxy S7 the fifth best-selling model during the first quarter of the year – despite it only being available for a few weeks! This came as a relief following the previous year’s poor sales for the Galaxy S6 and S6 Edge.
With Apple’s iOS market share falling by 4.9% in the US and 5% in China, they are anticipating the launch of their next smartphone in September, the iPhone 7. The details of the latest version of iOS will be unveiled next month, so we are looking forward to seeing the market trends as this competes with Google’s Android N.