May 3, 2017 | Lucy Penn
PageSuite had a great few days in Copenhagen for Digital Media Europe!
We had a busy, but enjoyable three days networking with fellow publishing professionals and listening to many interesting industry talks.
Besides networking with hundreds of fellow publishers, PageSuite got the chance to listen in on some great industry talks.
Here are our highlights:
A Media’s Executive Vice President Pål Nedregotten spoke about their digital success story, breaking their strategy down into three-phases. If you would like to find out more about this story, we covered it in a previous post, which can be found here.
James Waddell, Social Media Writer for the Economist discussed the work he is doing to attract millennials to the 173-year-old paper. James focused on his approach to implementing a successful strategy to attract and grow millennial subscriptions.
Politiken spoke about being at the start of their digital journey, moving from a focus on driving the number of page views (to generate advertising sales) to shift the emphasis on creating quality content to drive subscriptions. Politiken currently controls 48% of all online news readership in Denmark.
The fourth largest media group in Scandinavia and the second largest digital publisher, Aller Media presented their lean workflow system. Explaining what inputs they use while identifying core goals and methodology to achieve them in the most “lean” (cost effective) flow possible.
There were so many other great in-depth talks over the three days which we will be covering in the coming weeks, keep an eye out on the blog for these!
We hope you enjoyed Digital Media Europe as much as we did, we hope to see you next year!
If you didn’t get the chance to speak to us at the show but would like to learn more about our digital solutions, please don’t hesitate to contact us.