June 5, 2018 | Lucy Tozer
Last night Apple took to the stage for their annual Worldwide Developer Conference to announce details of iOS 12. The changes weren’t as big as we’ve seen in previous years, however, there was one update which publishers should be aware of;
Push Notifications: Apple announced a few updates to the way that push notifications will be displayed and can be managed across their devices. Users will be given more control over when and how they receive notifications by using the ‘Manage Notifications’ feature. Users can either completely stop receiving notifications or can opt for them to be delivered ‘quietly’. The latter option means that notifications won’t appear in the lock screen, but instead will appear within the notification center.
Another change will see notifications being grouped together which some argue will make it easier to see specific notifications as alerts from iMessage wont ‘clutter’ the feed.
Apple are also calling upon Siri to help intelligently detect when users are not interacting with notifications. When Siri sees that users are not engaging with particular notifications they will ask the users if they want to disable notifications from that app altogether which makes it more important than ever to make sure that your notifications are engaging!
As well as the new push notification features, here’s some other key announcements;