Ashford, Kent - 31st October, 2008
A progressively technology-savvy marketplace has meant that digital publishing is becoming a vital strategy for a publisher’s long-term survival and PageSuite is the key strategic partner to support their digital objectives. Companies choose PageSuite to host their digital editions to reduce production and distribution costs, reach new subscribers and provide new sources of ad revenue. One of the great benefits of working with PageSuite is that the solution enables publishers to achieve a realistic ROI.
PageSuite are proud to have recently launched a definitive Return on Investment (ROI) guide offering a ‘snapshot’ of the features and functionality that their PageSuite Professional software has to offer. Both existing and prospective clients have found it especially useful when explaining to colleagues what extra benefits their digital edition can bring for their advertisers which in turn have led to them being able to upsell into their digital edition. While a digital edition is a natural brand extension for many publishers, it’s essential to examine how best to leverage digital publications for the maximum return. At PageSuite we find it important for our publishers to focus on the content of the publication, while we take on the task of ensuring they have all the tools possible to achieve digital success.
Chris Took, Sales Director at PageSuite explains, "Our ROI publication is deliberately designed to appeal to as broad a church as possible. Both potential and existing clients can use the publication to summarise PageSuite's benefits to their sales teams, their advertisers and management. The ROI is not a static document. As we introduce yet more features we will update the publication accordingly - ensuring our clients always have access to the functionality on offer."
Potential revenue areas highlighted in the ROI document include key benefits to publishers and their advertisers such as; video and audio links, book marks, search engine optimisation, scrolling ticker, plus much more. These efforts will assist an increase in revenue by adding value to current marketing effort
To see how the opportunities of digital publications can be maximised on for yourself, please contact your account manager on (+44)01233 721030, and they can provide you a copy of the ROI document, titled 'Page View'. Alternatively email info@pagesuite.co.uk if you have any questions.