October 24, 2016 | Shaun Bremner
WAN-IFRA’s yearly World Press survey looks at insights, audience trends, concerns and highlights of the publishing industry over the past year. This year’s survey revealed many valuable insights about the growth and development of the digital publishing space. Here are the key findings from the study.
Digital newspaper readership is increasing – In some of the most developed economies, readership on all digital platforms has surpassed the number of readers in print. The World Press Trends analysis has estimated that at least 40% of global Internet users read newspapers online.
Global newspaper reach 2015 – More than 40% (1.3billion) of all internet users read newspapers in digital formats.
New opportunities for Mobile growth – In the US, more than 80% of people are engaged with newspaper digital content, and more than 70% of Australians and Canadians read a newspaper via a digital device.
Mobile first – More than half of the US newspaper digital audience uses only mobile devices (smartphones or tablets) for their newspaper digital content – according to the Newspaper Association of America.
In markets such as France, Germany, Japan, Australia and Canada, more than one-third of the adult population use mobile to access news media content – and growth is rapid.
ComScore report highlights digital growth – The top 10 digital media in the US have on average 37% of their audience visiting only via mobile and another 31% visiting via both mobile and desktop.
Several major traditional print publishers experienced online visitor gains of more than 20% in 2015, led by the growth of mobile.
Paid digital circulation – Revenues continue to grow at double-digit rates and have increased 30% in 2015 and 547% over five years. With revenues of more than US$ 3 billion, digital circulation is now starting to make up for lost print circulation revenues in many markets.
Amongst online news users – as opposed to the entire population – about one in five pay for online news in the countries studied.
Ad blocking – According to the latest report from PageFair, at least 419 million people (22% of the world’s 1.9 billion smartphone users) are blocking ads on the mobile web. Ad blocking on the mobile web grew by 90% globally in 2015. Early adopters are now blocking ads on apps and walled-garden platforms such as Spotify, Facebook, Instagram, and Apple News as well.
These results from the WAN IFRA survey has revealed some remarkable statistics about the current digital publishing market. The digital media news space is growing at a significant rate, however, is still faced with issues, such as ad blocking software. Are you currently considering your digital solution? We work with thousands of publishers to reach their rapidly growing audience, you can see all of our digital solutions here.
Keep an eye out for PageSuite’s survey later this year!
Have you read our round up of PageSuites time in Vienna at WAN IFRA yet?
Source: comScore Media Metrix Multi-Platform, U.S., Dec 2015/Dec 2014
Source: PAGEFAIR | 2016 Mobile Ad Blocking Report