June 20, 2017 | Shaun Bremner
Our Business Development Director, Ben Edwards joined forces with Ana Lobb, VP of Media & Publishing at MPP Global, to present the ‘Product & Pricing Strategies You Need to Succeed.’
The webinar focused on digital product strategies and examined how publishers are implementing subscription models to drive revenue.
In the hour-long webinar, Ben and Ana looked into:
1. The various subscription models and industry examples.
2. How to capture new audiences through innovative products.
3. How best to remodel and repurpose content to engage different audiences.
4. How print & core digital products still represent value for publishers.
5. How to target different reader behaviours & add incremental revenue streams.
MPP Global is the only cloud platform to identify, engage and monetise your digital audience. They have a global presence and work with some of the world’s largest companies. You can find out more about MPP Global here.