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Mobile Readership Grows at The Times and The Guardian

June 7, 2016 | Lucy Tozer

The National Readership Survey revealed that The Times has 5.39% of its readers accessing content solely on mobile devices. This is an increase of 1.39% compared to the same period last year. The Times has 5.11 million readers.

The Guardian has seen its mobile audience grow by 1% and they now have a reported 55.7% (24.2 million) of readers accessing content solely on smartphones.

The Times still operates a hard paywall and have recently launched a series of new phone and tablet apps in-line with their new strategy of publishing editions at peak times throughout the day.

Over the past 12-18 months we have seen mobile audiences increase dramatically, highlighting the growing trend for readers wanting to access content on-the-move. Publishers are constantly innovating and seeking to ensure that they are providing their readers with a highly engaging and personalised experience across all platforms, at all times of the day.

Mobile-Only Audiences

The Times – 5.39%
The Guardian – 55.7%
The Telegraph – 53.48%
Metro – 33.2%
Daily Mirror – 12.68%