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September 13, 2017 | Shaun Bremner

Key Takeaways from the September 2017 Apple Event

Key Takeaways from the September 2017 Apple Event

On Tuesday 12th September at the newly built Steve Jobs Theatre in California, Apple held their annual product and software keynote. Marking 10 years since the first iconic iPhone, the keynote was always going to be a special one. The unveiling started with a short audio clip of Steve Jobs and went on to launch three new iPhones, an Apple Watch, Apple TV 4K and ended with their signature ‘One more thing…’ announcing the iPhone X.

Here’s a rundown of the top releases:

iPhone X

The iPhone X (pronounced ten) is the latest flagship product to be released by Apple. Boasting a 5.8-inch OLED button less screen, it features a complete redesign, wireless charging, an upgraded processor, water-resistant and a longer battery life. The iPhone X is packed with new camera features such as the new portrait lighting features alongside its new powerful 12-megapixel camera.

iPhone 8 & iPhone 8 Plus

For everyday users not interested in the high-end iPhone X, Apple also released two new iPhones the iPhone 8 and iPhone 8 plus upgrading from the iPhone 7. Looking very similar to its predecessor aesthetically, however, it did receive some major hardware improvements.

The new iPhones now have an aluminium-framed glass body available in Space Grey, Gold, and Silver. With a brand new ‘A11 Bionic chip featuring a six-core CPU design with two performance cores that are 25 percent faster and four efficiency cores that are 70 percent faster than the A10 Fusion chip in previous-generation devices.’ (Source)

Apple Watch Series 3

The Apple Watch Series also got refreshed, looking nearly identical from the previous model except for a new distinguishable red digital crown. The upgraded watch now has the capability of cellular data, meaning it can stream music, take calls and Siri can perform without your phone. It also got a processor upgrade and a new barometric altimeter for better activity tracking with the upgraded WatchOS 4.

Apple TV 4k

The Apple TV hasn’t been upgraded since 2015 and got a software bump at the event, the Apple TV now has the ability to stream 4K and has been fitted with a faster processor.

Facial recognition

Face ID can now be used to unlock the phone, authenticate Apple Pay and interact with the new animoji.

Animoji – Scan your face and the animoji will match your facial expression in a short animation.

Wireless charging

All of the newly released iPhones will have wireless charging functionality. Apple didn’t release any specific wireless charging hardware, however, showed a preview of its new charging matt called ‘AirPower’ that will charge all of Apple’s wireless chargeable devices (apple Watch, new iPhones & AirPods).

iOS11 & Watch OS4

iOS 11 will be available from 19th September and as we already know from June’s WWDC event in San Francisco saw major changes. Including, design changes throughout the operating system, the control centre and lock screen have been entirely redesigned, drag and drop facility, Siri improvements, peer-to-peer Apple Pay and much more.

More details on iOS11 can be found here.

Oh, one more thing… Apple stores are now being referred to as ‘Town Squares’ by Apple!

Key Dates

iPhone 8 and Plus – Pre order 15th September, available 22nd September

iPhone X: Pre order 27th October, available 3rd November

Apple Watch Series 3: Pre Order 15th September, available 22nd September

Apple WatchOS 4 – Available 19th September

iOS 11 – 19th September

Apple TV 4k – Available 22nd September

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