November 2, 2015 | Lucy Tozer
It may seem a little early to be talking about Christmas but industry professionals will understand that early November is a key time to be thinking about digital initiatives. With the holiday season fast approaching, it is essential that publishers prepare for the download surge!
As a result of new smartphones and tablets received around Christmas, the industry has seen a significant increase in app downloads over the festive period in recent years. Last year for example, there was a 40% increase in iOS and Android app transactions between 21st November 2014 and 4th January 2015. The previous year, TechHive reported 1.2 million cumulative iOS and Android app downloads during the week between Christmas Day and New Year’s Day.
Also, with Apple’s recent new product launch, we are sure to see a significant rise in iOS app downloads! Last Christmas, following the launch of the iPhone6 and iPhone6 PLUS, Flurry reported that 51.3% of device activations were in fact Apple products. This year, Apple has launched a wider range of products; we can therefore expect an even higher download rate.
Although this trend is positive for publishers, it can be increasingly difficult for smaller apps to get noticed. PageSuite is on hand to help! With advanced functionalities, our vast range of products can be tailored to captivate consumers! Our various app solutions, PageSuite Infinity, PageSuite Live or Custom Apps give publishers the opportunity to create, customise and have full control over their app. The tools within our products enable publishers to increase interactivity and engagement with their users.
It is important that publishers market their apps effectively during the holiday period. For those with a global reach, be sure to adapt to different seasonal customs and even weather for different countries. Although many users will be keeping cosy and out of the cold, others in the southern hemisphere will be enjoying a hot, sunny Christmas! Read our ‘Marketing Your App’ White Paper for further guidance!
Publishers may also want to refresh app store descriptions with Christmas specials. Updated screenshots incorporating Santa hats and Christmas trees within the app stores may attract new users! Apps with pay walls and metred subscriptions could also incorporate Christmas offers such as free access to certain articles!
If you’d like your app to be developed and launched in time for the download surge, contact one of our Mobile & Digital Specialists today on 01233 721030, or email firstname.lastname@example.org