July 11, 2016 | Lucy Tozer
On 4th July Archant announced the launch of a brand new ‘pop-up’ weekly newspaper aimed at people who backed the ‘remain’ campaign. The ‘pop-up’ paper will contain an ‘eclectic and energetic mix of content’ and will feature articles written by leading voices from within the UK and across Europe.
Since the announcement of ‘The New European’ there has been huge press interest and media attention from across Europe. Archant explained that the new paper will run for just four issues initially, with subsequent issues being run dependent on reader interest.
The New European will be delivered to market faster than any other British newspaper in history which required our development team to turn around the app within the space of just a few days.
Chris Scarle, Digital Magazines Manager at Archant said, “Creating an app to run alongside the print version of the paper was an important element of the launch for us but we needed to move very quickly. We managed to go from concept to live on the App Stores in just four days, making this our quickest app launch so far. This enabled us to have both the Android and iOS apps live on the day of launch, increasing exposure and giving our readers the choice of how to access”.
The app features the weekly edition in PDF format which enables readers to access the content on their phone and tablet devices on the move.
About The New European:
The New European from Archant is not aligned with old political divisions but with an enthusiasm and love for Europe; a new quality newspaper that gives voice to the values of the 48%.