November 18, 2016 | Lucy Tozer
Regional magazine and newspaper publishers, Archant, are running a price point based campaign this Christmas to promote their festive digital subscription offer. The offer is available across 33 magazine titles and is specifically for their Digital Edition and App products.
It enables readers to purchase an annual digital subscription for just £14.99, which is a saving of up to 71%!
Here’s how they are promoting the offer:
(rich push notifications)
Chris Scarle, Digital Magazines Manager at Archant said, “Utilising new functionality available within the Infinity app platform we have been able to market our digital Christmas offer in a range of exciting and effective ways. We’re also utilising the ability to make real-time changes to our app templates to build in additional short term promotional activity, which allows us to work reactively as the campaign progresses”.
In addition to promoting the offer across their apps and Digital Editions, Archant are also running campaigns across social media, email and across their websites.
Earlier this year Archant launched over 60 new mobile and tablet apps, featuring both PDF and feed-based content. They are now leveraging all the features within these solutions to run a true cross-platform marketing campaign for their digital-only Christmas subscription offer.
Click here to view the titles on offer