November 25, 2016 | Danielle Chatterton
Black Friday is not just for traditional and online retailers (it wasn’t that long ago it was purely a US-only Thanksgiving tradition) – with everyone from hotel chains, car manufacturers and, of course, publishers marketing their very own discounted-for-a-day offers.
Archant are offering a Special Half Price offer – offering users a 12 month subscription to any of their range of lifestyle, sport & leisure magazines for just £9.99.
By using our flexible solutions, Archant have effectively self-built and advertised their “Black Friday Deals” offers through their Digital Edition, which is a short-term discount across individual or a bundle of titles.
With over £2m expected to be spent by shoppers every minute today, and over half of this online, Archant’s digital & mobile focused offer is well-timed and placed.
Here is an example from the London Evening Standard, of how to benefit from our flexible in-app publishing platform.
Christmas is historically an important time of year for print magazines and newspapers, with people gifting subscriptions for friends and family – so with Black Friday exactly one month before Christmas Day, it marks an interesting opportunity to harness consumers early online spending power!
We have observed similar trends with digital & App subscriptions leading up to Christmas, but the big boost is on and after the day itself – as people unwrap a new phone or tablet present and download their own favourite brands Apps.
Seasonal offers are a great way to attract new subscribers and if your market has specific opportunities you want to harness, speak to your Account Manager today.