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Apple to raise App Store prices by 25% due to Brexit!

January 18, 2017 | Shaun Bremner

Apple has announced that it is raising the prices of apps in the UK App Store by 25 per cent after the recent 19% fall in the value of the pound, following June’s vote to leave the European Union. The change means that an app that costs $0.99 in the US, and used to cost £0.79 in the UK, will now cost £0.99.

The app store price increase was announced in an email to app developers, telling them “When foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store”. Britain isn’t the only country seeing these price changes. App Store prices in Turkey and India are also rising due to changes in service taxes and the depreciation of the Turkish Lira.

Apple also commented: “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes and the cost of doing business. These factors vary from region to region over time.” This is likely to result in similar price increases for other Apple stores, including the iTunes Store for music and video and the iBooks Store.

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