Corridor Business Journal

Header image of Corridor Business Journal

Introduction

Corridor Business Journal is a weekly newspaper which provides its readers with detailed coverage of local business news in the areas of Iowa City and Cedar Rapids Corridor. The independently-owned paper focuses on a vast range of topics including; diversity, politics and banking.

Corridor Business Journal needed a digital option to replicate their weekly print publication. They also wanted to give their readers an optimised user experience and thus chose to use PageSuite’s Digital Edition solution.

CBJ-1

Implementation

  • PageSuite worked with Corridor Business Journal to provide a digital solution suited to their exact specifications. They wanted to communicate with their customers and manage their subscriptions using PageSuite’s software.
  • Corridor Business Journal used PageSuite’s efficient system to seamlessly upload pages for their digital edition. The automated scan of URLs and email addresses saved them a lot of time when processing the editions.

Results

Corridor Business Journal is pleased with the way the digital replica has been received by their readers. With the target audience being busy business executives, they enjoy the ability to read the CBJ whilst travelling and during their daily commute.

Features such as the Archive and Clipping Tool have also been well received, as users are able to refer back to previous editions and extract articles of interest.

The advertising opportunities within the digital edition have also proved popular with the CBJ’s advertisers. They like that there are links directly from their advertisements.

“Our readers are pleased with the digital edition, a number of them have commented on how easy it is to use. The digital edition has enhanced engagement and we expect continued growth.”

Becky Lyons, Graphic Design Manager, CBJ