In less than a year AMBITION (www.mbaworld.com/ambition) has grown from a standing start, to a world-class magazine. Attracting interest from high-profile business leaders, building a strong platform from which to grow their brand.
In January 2016, AMBA conducted research among its then 14,000 members (MBA students and graduates) to ascertain what they wanted from a monthly magazine. Thought leadership was rated highly and they decided to a launch a world-class membership magazine, bringing together leading thinkers and inspirational business people packaged in a modern and dynamic design, to challenge and inspire MBAs towards business success.
Previously AMBA provided a quarterly print newsletter for UK members but, as a global organisation, this was relaunched as a digital magazine, with PageSuite, for their entire global network. Less than four months after surveying members, in May 2016 the first issue of AMBITION was launched.
The main challenges in producing a publication such as AMBITION were three-fold,
David Woods-Hale, Head of Editorial and Public Relations said, “In addition to great editorial content, it’s important that the design and user interface should reflect the quality of our membership. Some of our interviews are accompanied by video interviews and vox pops, exclusively filmed and professionally edited by AMBA’s in-house digital team, giving readers alternative viewing options.
The PageSuite digital format allows readers to view it on screen, on tablet, or smartphone either as a page turner or scrolling text. Interactive functions enable them to link to our online forums to debate issues discussed; cut out their favourite quotes and pictures for Twitter; link to videos and multimedia content; as well as download relevant articles and bookmark pages to share.”
View the edition here: www.mbaworld.com/ambition
‘This is excellent! The online formula, (transportable and international) the style and articles were great. If you can continue with insightful, relevant articles that challenge thinking and also update knowledge from respected thought leaders, this will further engage [members] with AMBA.’
John Peters, Director, Monkey Business (MBA alumnus)
‘Having stormed into the magazine marketplace last year, AMBITION has fast become a firm favourite. Not only does it look fantastic, with cutting-edge design, it is an insightful and intellectual read. The calibre of interviews and the breadth of subjects covered, mean it’s the title I am constantly recommending.’
Emily Perry, CEO, Humm Media (pre-MBA)