Aim
Metro is the UK’s biggest free daily newspaper, with a print circulation of over 1.3m. As such, they needed a software provider who could handle every aspect of digital edition publishing; from automated processing and mass emailing subscribers, to a customised interface and bespoke landing page.
Strategy
Our development team worked hard to deliver a completely customised e-Metro reader interface complete with social networking, powerful search and a host of other great features – all tailored to Metro’s bespoke design.
Automated processing editions and mass emailing 300,000 daily e-subscribers is standard practise, however we designed new email templates, including headline links, and a fresh looking landing page to engage readers.
We also advised on their digital edition marketing - with direct links from their homepage, email marketing and print adverts, Metro is successfully creating a valuable database and increasing circulation.
Results
Not only does the user interface, landing page and email designs seamlessly fit with Metro’s new website, but are recognised as an industry benchmark and transcend the newspaper-magazine distinction online.
Daily emails continue to increase readership rates and the social networking tools featured in the interface are engaging readers, driving content sharing and building the Metro brand around the UK.
e-Metro page turning editions feature prominent global advertisers, incredible readership rates and are a valuable online extension of Metro’s digital offering. For publishers who just want their print editions replicated, e-Metro is a great example of delivering a free title revenue model.