New York’s Hometown Newspaper Available Everywhere14/12/2010
New York’s Hometown Newspaper Available Everywhere
The Daily News announced today that New York’s hometown iPad application is now available on iTunes to download by clicking here , featuring real time live news and a full digital copy of the printed newspaper every day.
“To address the needs of our readers who already love the experience of the Daily News print edition, we’ve combined the flexibility of a live app with the feel of the printed newspaper to bring a compelling experience,” said Daily News CEO Bill Holiber. “As the voice of the most connected city in the world, we now have the most timely, accessible and user-friendly vehicle for sharing that voice.”
iPad users can now enjoy all the latest news, sports, gossip and opinion through live news, video, photo galleries and the daily print replica edition. Daily News award-winning sports writers, columnists and opinion formers will bring all the breaking stories from the World’s greatest city and beyond.
The App That Has Everything
The Daily News digital print edition is available for download to read in its entirety along with live updates throughout the day so iPad users never have to miss a moment of the best and latest news updates from New York. Users can swipe through the pages, tap for pixel perfect zoom and use the search function to find specific stories. Commuters will love the option to download the full edition to read offline – it’s perfect for the train or plane! Users can also share their favourite articles, photo galleries and video with friends on Facebook, Twitter or through email.
The Daily News application is available on iTunes for a special introductory price of $1.99 for the first month. After the initial introductory period, users will have the option to sign up for a 6-month subscription for $7.99 or 12-months for $11.99.
PageSuite Development – Rich Functionality and Design
The application was developed in conjunction with PageSuite, a privately owned development company based in the UK specialising in Smartphone and Tablet applications and digital publishing software. The company has more than 1000 clients worldwide, and is soon opening an office in the United States.
“Working closely with the Daily News development team has extended our capabilities, and we are particularly pleased with how the Daily News app not only features beautifully presented live news, video, and photo galleries, but also highlights our print edition abilities,” said ¬¬PageSuite CEO Nathan Parrett. “The result is interactive, engaging and delivers value content that can be accessed on or offline. It has been a delight to work with such a strong team on a project that is distinctive and that properly represents the strengths and values of a trusted brand.”
The new Daily News iPad application also offers a wealth of potential opportunities to advertisers with the flexibility of incorporating video and other features. Download from the UK store for just £1.19 here
World’s Premier Pan-Arab Newspaper becomes PageSuite Client6/12/2010
Arabian News Aficionados Favourite Newspaper
Asharq Al-Awsat is the world's premier pan-Arab daily newspaper, printed in 12 cities across four continents. Launched in London in 1978, Asharq Al-Awsat has established itself as the decisive publication on pan- Arab and international affairs. The paper is the preferred daily Arab- language newspaper and is famous for conducting in-depth interviews with influential personalities. Asharq Al-Awsat's news team provide their world wide readers with objective and impartial news coverage.
Leading the way - 6500 downloads in 2 weeks
Because of its unrivalled style, Asharq Al-Awsat continues to outperform every regional or local Arabic daily newspaper. Asharq Al-Awsat was the first Arabic daily newspaper to execute satellite transmission for simultaneous printing in a number of major cities worldwide and now Asharq-Al-Awsat is the first international daily Arab newspaper to be available on the iPad, offering readers their latest news from wherever they are, and with 6500 downloads in the first two weeks, it is clear their readers are enjoying the alternative way of reading their paper.
iPad App- great reviews and number 1 rating
Their iPad app is full of breaking news and stories, enabling users to receive the latest news on the go. The app contains a replica of their print editions, available for readers to download and read offline anywhere at any time, as well as the ability to integrate with the user’s iTunes account. The search function enables users to explore current and past editions of Asharq Al-Awsat using key words, for any news stories of interest to them. These fantastic features of the app have helped Asharq Al-Awsat achieve great feedback and reviews. The app is available to download from iTunes, where it is currently the number 1 news app in Saudi Arabia and No.4 in the free app chart.
UK’s First for Celebrity News is iPad Ready30/11/2010
OK! Magazine App Launch - Simply and Beautifully Published iPad Editions
No big downloads, no waiting to read each edition, great value price, and all the biggest stories - centred on a simple and wonderful replication of OK! Magazines’ fantastic print edition - and developed by our good selves.
Brand Republic and Media Week lead with the story, highlighting the ongoing subscription element, although the introductory download rate of £2.39 offers great value, inclusive of 4 weekly editions.
Press Gazette and Publishing Executive, along with 30 plus Twitter commentators, also picked up the launch and shared with their readers and followers.
Continued Relationship - Northern and Shell Projects
Farzad Jamal, Group Internet Controller at Express Newspapers and Northern & Shell, said “We are pleased to launch our OK! Magazine iPad app with PageSuite. The app features all the best celebrity news and the iPad is fantastic to read OK! Magazine on each week.”
Ross Murphy, Commercial Director at PageSuite, said “Everyone at PageSuite is delighted to continue our relationship with Express Newspapers and Northern & Shell, having now developed and launched both Daily Express and OK! Magazine iPad app’s.”
Farzad Jamal said, “OK! Magazine app maximises PageSuite’s print replica edition development, with added mobile features to swipe through the pages as single or double pages and share stories on Twitter and Facebook.”
Agile, Instant and Relevant - Print Replica Success
Ross Murphy said, “We feel the magazine market needs applications which can be read instantly over WIFI and 3G, without large download sizes and waiting times. OK! Magazine readers can flip through their favourite edition straight away, whilst our download tool is a reader choice for offline viewing, not a forced option.” Ross Murphy added, “OK! Magazine readers will also benefit from being able to enjoy every bit of celebrity news and photography as the designers and editors intended, as all the published content is available, which is a distinct advance of print replica editions.”
Readers can download the iPad app from iTunes for £2.39, which gives 30 days unlimited access to the latest OK! Magazine, back issues, and all latest live stories updating as they are published. After the inclusive subscription, readers can renew for a month (4 editions) for £8.99, 3 months (13 editions) for £25.99, and 6 months (26 editions) for £49.99.
Myth-busting Publisher Smartphone and Tablet App Review – Part 222/12/2010
Replicating Content – Resourceful and Relevant
Across the industry, leading publishers like Guardian News and Media, Financial Times and Telegraph Media Group have seen similar success to that of our own clients, all employing various techniques to display and monetise content. The often most controversial app functionality, in its simplicity, is replicating the printed product, which has proved increasingly popular across our app portfolio.
It is also refreshing to note that News International employ similar principles: The Sun’s layout and stylistic qualities of print are evidently enhanced through mobile and tablet devices. In fact, this PDF element of our clients’ apps engages the average reader for upwards of 20 minutes on the iPhone and for over 40 minutes with the iPad .
These are very sellable statistics to advertisers, whilst raising interesting mobile auditing concepts around the value of a reader’s interactivity against unique visits.
Replication raises the question of perception and customer expectations. Our qualitative data, collected from hundreds of feedback emails, shows that for newspaper and B2B publishers, content in its most pure, instant and replicated format is well received. So much so, that across all of our apps, replica editions generate nearly four million page impressions each week, driven by over 500,000 downloads.
Invest in Interactivity – Maximise Mobile App Technology
Comparatively, Wired-esque publications present high-tech content to high-tech readers, so customers inevitably demand more advanced and rich media focussed content. To provide a solution, we have developed a new media tool that allows video and dynamic content to be positioned throughout your edition’s pages, creating an interactive experience across iPhone and iPad applications.
We also develop brand extension apps, driven by strong print elements, such as our development for Metro Canada’s ‘Play’ crossword and Sudoku app and also our new classified advertising portal.
PageSuite are well positioned to develop bespoke mobile app solutions or be your partner of choice for zero cost, white-label applications. Metro UK, Express Newspapers, City AM, The Scotsman and a host of other international and regional publishers have all trusted PageSuite to develop their bespoke iPhone or iPad apps, with new publishers scheduled to launch our first white-label solutions imminently.
Myth-busting Publisher Smartphone and Tablet App Review – Part 122/12/2010
Do iPhone or iPad Apps Cannibalise Print or Impact Brand Loyalty?
If you aren’t yet curious about apps or you believe that they can cannibalise print, then perhaps you would be interested in our myth-busting facts.
Readers downloading many of our clients’ apps actually increase their tendency to buy print editions, with 18 per cent new to these brands altogether.
Maybe you doubt apps’ longevity in comparison to print, which can be quashed by evidence that 95 per cent of our publishers’ branded apps are still installed on readers’ handsets some six months post download… the remaining five per cent is probably just the competition.
One Thousand Strategies and Potential Successes
You will have not escaped the many recent iDevice, Tablet and Smartphone launches, culminating in a wave of media and social comment; upon which we as publishers are looking to make key strategic decisions.
Firstly you must define your own success – whether it is enticing new customers or customer demographics, being best in class, invigorating advertisers, driving data capture or increasing good old-fashioned profit.
Across all of our clients’ apps, PageSuite has achieved each of the above; developing three number one news apps in multiple territories, whilst six have been marketed in iTunes’ featured listings, increasing downloads by 350-500 per cent, with sales and advertising revenues following suit.
In our experience, which goes beyond mobile into digital publishing, nearly every one of our 1000 clients has a different strategy, agenda and future goal. These strategies are now being further challenged in a burgeoning and opportunity-laden marketplace, which is accelerating at tremendous pace and with tenacity.
Maximise Today and be Future Proof
Will the iPad be a Christmas bestseller? You bet. Will Apple and Google stock prices continue to soar in 2011? Yes again. Does the next decade see continued mobile growth and the proliferation of tablets both locally and globally? It is going to happen.
The best place to learn of and gain exposure to this expanding market is by being part of it - competing, trialling and delivering optimised content on a range of devices. The Scotsman have a paid-for iPhone app that combines print replica and live news content, whilst KoS Media’s free iPad app even includes video and classified advertising searches
In comparison, our bespoke app to a white label app is very much like your Saville Row suit to an off the peg, designer label. Both are expertly crafted and designed, with the price difference reflecting how many expert tucks and alterations you require.
To read the second part of the article... please click here